CHANEL CELEBRATES ITS ICONIC FRAGRANCE AT A SYMBOLIC DATE: 5TH OF MAY
To celebrate its iconic fragrance N°5, what better date than the 5th day of the 5th month of every year? 5 or the lucky number of Mademoiselle.
To celebrate its iconic fragrance N°5, what better date than the 5th day of the 5th month of every year? 5 or the lucky number of Mademoiselle.
This year, CHANEL focuses on Mademoiselle’s first lucky number, N°5 EAU PREMIÈRE, an airy and luminous fragrance, with a unique feminine trail of a floral bouquet with soft and powdery notes. For N°5 EAU PREMIÈRE, CHANEL has designed a collector’s pack.
Its modern spirit is encased in an exclusive collection of 10 limited-edition graphic sleeves, all infinitely desirable.
This year’s celebration will be supported by a new print ad campaign dedicated to N°5 EAU PREMIÈRE, featuring Gisele Bündchen, photographed by Patrick Demarchelier.
Multiple ephemeral and creative events will also take place all over the world.
