The KENZO x H&M collection benefits this year from the inspiration of the famous photographer Jean-Paul Goude. Starting from the message that this collection has, Goude chose seven emblematic celebrities that represent both artistic and fashion world, to be the stars of the campaign that will start on 17th of October. The celebrities are Iman, Rosario Dawson, Chance The Rapper, Ryuichi Sakamoto, Chloe Sevigny, Suboi si Xiuhtezcatl Martinez. The KENZOxH&M will be available in 250 selected stores worldwide, starting from the 3rd of November.
Jean-Paul Goude is the creator of the most influent images belonging to the fashion industry and the music industry for the last 50 years. For the KENZO x H&M collection, the artist put his personal touch over the campaign, and the final result can be seen both in print and billboards. ‘’ It was a true adventure working with H&M, Carol and Umberto for the KENZO x H&M campaign. The style input, the energy and the teen spirit that they brought to the collection make me even more enthusiastic of my collaboration with them’’ declared Jean-Paul Goude.
Goude, a famous illustrator, photographer and director, wrote history with his creations. He was the director of Esquire magazine for a while, in New York, and the lens from his camera captured almost every celebrity from Hollywood. The appearance of Kim Kardashian on the cover of Paper magazine, a photograph that was also taken by Goude, has recently caused a real hysteria on the Internet and on social media. Pharell, Oprah, Mariah Carey or Katy Perry are some of the names that the French photographer has in his portfolio. These are just a few reasons why the campaign for KENZO x H&M is one of the most expected campaigns.
