# HMBalmaination

Bonjour a tous! I can hardly wait the Balmain x H&M collection since the collaboration between these two brands has been announced. Today, while I was looking something up on Youtube, I accidentally found a video in which Olivier Roustening, the creation director of Balmain fashion house, appears. As he personally confesses, the fashion items that he signs, aren’t meant just to offer confidence, but to make us sexy and strong. I really, really like that. I am strongly convinced that this rule applies to the clothes from the Balmain x H&M collection.

Kendall Jenner, Gigi Hadid and Jourdan Dunn are the stars for the press campaign of the Balmain x H&M collection, realized by the photographer Mario Sorrenti. The three female personalities will appear along with models Hao Yun Xiang and Dudley O’Shaughnessy in the images that will be presented to the press and on billboards around the world.


The campaign is photographed in a futuristic subway station of urban inspiration in which each model leads her team, reflecting the different styles of Balmain x H & M collection, created by the young designer Olivier Rousteing. The images show the diversity, energy and attitude of Balmain x H & M, inspiring the global movement #HMBalmaination.

Starting with November 5th, in the selected stores worldwide and online, we can discover clothes for both women and men, and a line of accessories that will make many people moan.

Are you ready for shopping?

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