In 1993, Miuccia Prada launched Miu Miu, a brand meant to divert from the monotony of typical minimalism of the ’90s. The new creations had in center the stylish, sporty, intelligent, feminine, strong, playful but also serious woman. This made it more than obvious that the brand believes that a woman’s personality is multifaceted, sometimes complicated, and other times, even contradictory. And with the launch of the first fragrance of this house that bears its name, history repeats itself.
Unique, youthful, bright colors and refinement. These are the words that perfectly describe the Miu Miu scent. At a first glance, if you’re guided only by the glass which is encapsulated in and the photos in which appears the actress Stacy Martin, the image of the fragrance, you are tempted to think that it’s essentially for the nice girls who prefer innocent games instead of a complicated adventure. In reality, the message behind the essence is quite different.
At the border between simplicity and eccentricity, between delicacy and strength, Miu Miu is a mix of contradictions. Delicate notes of rose, jasmine and lily intertwine with Akigalawood, a special ingredient that is obtained after the notes of patchouli are added an enzyme, which completely changes their smell, making the scent spicy and vibrant. Danielle Roche Andrier, the perfumer who signs this olfactory creation, wanted it to surprise at first with its fresh and floral notes, and later to conquer the senses with wood accents. And even if the market is over-saturated with sweet, sexy and gourmand perfumes, Danielle chose to go to an unexpected direction – an inspired decision.
And to make things totally different, the glass is blue, even though in perfumery, is considered a masculine shade. Miu Miu, as it’s muse, doesn’t obey rules. Yet… it sets them.